2011年10月25日 星期二

Why Social Media Marketing?

        Internet has grown really fast in the past few years and thanks to the mobile smart phone technologies. We are experiencing a new age of fast information exchange in today's world. Social Media is a combine of advertising, personal selling, and public relations etc. Social media as I know can be TV commercials, radio channels, billboard, and one of the most interesting is the internet. Like what I said that internet has grow really fast during the past few years it was because of the smart phone and the development of the wireless technologies that people can go online anytime and anywhere. iPhone and Android phones are the main competitions in the smart phone market. It is very interesting to see people's new creative ideas about the internet no matter it's for personal opinions or commercial purposes.

        This class is somewhat similar to my integrated marketing class which is by using the combination of multiple media to create a communication campaign to prospects or consumers. Viral marketing is the thing that I think we didn't mentioned in my integrated marketing class. Which I think is a very interesting topic. It is by sending and copying the same message to others which is a cheaper and faster way to achieve the marketing purposes and goals. In this case, I think websites such as facebooks, twitters, or blogs are important for viral marketing. Word of mouth is another important element for the viral marketing and it is more trustworthy than other marketing campaign for customers.

        I really hope to learn things from this class and use it in my future careers. The social marketing should be one of the major marketing method for the future and marketing is always figure out how to sell the products/services and communicate with your clients and satisfy their needs. Understand how to use the social media will be a great help for my future career.

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