Real Street Racing?

The New 2011 Volkswagen Beetle have a very creative idea of combining the app on your smart phone or tablet and the traditional commercial of billboards or bus shelters etc. By downloading the app you can use it on any advertisement on the street and it will show a animation of a New Beetle racing and doing all the jumps or tricks on your device.

I’ve seen recently lots of firms doing lots of campaigns by combining with app on smart phones and devices they have on the street. Simply by combining these two can create lots of surprises to customers. Some really cool ideas are popping up because of the development of the app on your smart phone or tablet but the request is you have to have 3G internet access to connect to their system.

I think the use of the smart phone app brings revolutions to modern marketing campaign and there is for sure will going to be more creative ideas in the future for the social media marketing. Always follow up with the current newest and popular technology will gives you new ideas for more creative ideas for marketing.

Source:
http://www.digitalbuzzblog.com/volkswagen-new-beetle-augmented-reality-ads/