UNIQLOOK

I just found this while I was doing my case presentation of UNIQLOCK. UNIQLOOK is another new marketing campaign of UNIQLO. People can download this software called UNIQLOOK on their mobile devices such as iphone, ipod, ipad, or androids from the store and what it is about is that you can upload it onto the website to share to everyone.
People can create their own account on UNIQLOOK and upload their own photo for people to share and people can click like on the software. The point is to upload your own sense of style and share to everyone. Also, you can leave any comments on someone’s photo and share it on Facebook or Twitter.
More and more brands are focus their campaign on social networks such as Facebook and Twitter. I think UNIQLOOK is also another good example of how firms use technologies to market their product. I also feel that marketing campaigns are more emphasize on personal interest which is to show your own confidence and in some degree to customize for every consumers.