Play AngryBird and Fruit Ninja on Website

http://www.nokia.com.ar/productos/promociones/potencia-tu-experiencia

Play angry birds or fruit ninja on website is another campaign for NOKIA in Argentina. Users can just easily place the link on user’s bookmark bar and go to the website you want to just simple click the angry birds book mark and have fun.

The campaign is developed for NOKIA N8, when smartphone became the major using phone in the market. NOKIA missed the chance for their stable position in the cell phone leader. It’s really sad cause the market for technologies are changing really fast and once you failed on one product it can quickly drag your whole company down.

That is why we’ve seen so many company failed when they had a wrong decision the market but no matter in any market, making the right decision and strategy is always the priority thing to do for decision makers. Don’t forget the embrace changes any time and that might lead your company to another new success.

Temporary fail can put your company out of the business but it might also be a lesson for your company to adopt change and make a new successful product or campaign to create more revenue in the market.

 Source:
http://www.digitalbuzzblog.com/nokia-interactive-angry-birds-experience/

UNIQLOOK

I just found this while I was doing my case presentation of UNIQLOCK. UNIQLOOK is another new marketing campaign of UNIQLO. People can download this software called UNIQLOOK on their mobile devices such as iphone, ipod, ipad, or androids from the store and what it is about is that you can upload it onto the website to share to everyone.
People can create their own account on UNIQLOOK and upload their own photo for people to share and people can click like on the software. The point is to upload your own sense of style and share to everyone. Also, you can leave any comments on someone’s photo and share it on Facebook or Twitter.
More and more brands are focus their campaign on social networks such as Facebook and Twitter. I think UNIQLOOK is also another good example of how firms use technologies to market their product. I also feel that marketing campaigns are more emphasize on personal interest which is to show your own confidence and in some degree to customize for every consumers.

Security Issues on mobile devices.

Smart phone users has increased a lot in the past few years and even now but lots of people noticed that the security issues on your mobile devices have also increased during the past few years. Usually when we want to use a program on our smart phone or iPad, lots of the software will require your current location. I remember that few years ago in UC San Diego, they want to develop a system that students using the smart phone on campus will show their current location. This might bring lots of inconveniences to people who aware of their personal privacy. Did the plan really launched? I didn’t continue following the news but I think the answers is NO. Maybe…

Smart phone and iPad users should be really careful when they are using it because it might not only violate your personal privacy and moreover, your personal information. Technologies bring us conveniences but also brought us many inconveniences. Always be aware about the new technologies’ launching. It’s like ying and yang that it can improve your life but also in the other side bring you new problems at the same time

Here’s some the tips that I read from someone’s blog talking about how to safely use your smartphone and mobile devices:

1. Use a pin to lock your phone.
2. Not store banking password on your phone.
3. Find a service that can locate and access and clean your data in the phone by
remotely control.

Workcited:
https://www.infosecisland.com/blogview/13078-The-Rise-of-Smartphones-and-Related-Security-Issues.html

Traveling by Weather Forecast!

Virgin Book by Weather from Otilia Dobrea on Vimeo.
This concept is created by a student in Miami Ad School which I think is a really cool concept. Don’t have to worry about any kind of weather problem on your trip. By enter the weather requirement, range and the budget you, virgin airline will pick up a place for you to travel. Interesting concept by combining the global weather forecast and the company system, it is perfect for Adventurous traveler.

The future marketing campaign is really about combining the different technologies to create so called reactivities. Marketing should be aware of what technologies you can use on your current products or services. Virgin book by weather is just one of the numerous ideas that have been discovered. Marketers must choose the proper technologies that are adapts the most by products or services users.

Maybe in the future we will see more real life examples around us but right now I just want to say that social media is so great that you can create a lot of concept that you never have thought about. It always brings me lots of surprises on how people combine technologies with stuffs around. I am really looking forward to see more of these kind of idea created in different business fields!

Source:
http://www.digitalbuzzblog.com/virgin-book-holidays-by-weather-forecast/

Real Street Racing?

The New 2011 Volkswagen Beetle have a very creative idea of combining the app on your smart phone or tablet and the traditional commercial of billboards or bus shelters etc. By downloading the app you can use it on any advertisement on the street and it will show a animation of a New Beetle racing and doing all the jumps or tricks on your device.

I’ve seen recently lots of firms doing lots of campaigns by combining with app on smart phones and devices they have on the street. Simply by combining these two can create lots of surprises to customers. Some really cool ideas are popping up because of the development of the app on your smart phone or tablet but the request is you have to have 3G internet access to connect to their system.

I think the use of the smart phone app brings revolutions to modern marketing campaign and there is for sure will going to be more creative ideas in the future for the social media marketing. Always follow up with the current newest and popular technology will gives you new ideas for more creative ideas for marketing.

Source:
http://www.digitalbuzzblog.com/volkswagen-new-beetle-augmented-reality-ads/

Why Social Media Marketing?

        Internet has grown really fast in the past few years and thanks to the mobile smart phone technologies. We are experiencing a new age of fast information exchange in today's world. Social Media is a combine of advertising, personal selling, and public relations etc. Social media as I know can be TV commercials, radio channels, billboard, and one of the most interesting is the internet. Like what I said that internet has grow really fast during the past few years it was because of the smart phone and the development of the wireless technologies that people can go online anytime and anywhere. iPhone and Android phones are the main competitions in the smart phone market. It is very interesting to see people's new creative ideas about the internet no matter it's for personal opinions or commercial purposes.

        This class is somewhat similar to my integrated marketing class which is by using the combination of multiple media to create a communication campaign to prospects or consumers. Viral marketing is the thing that I think we didn't mentioned in my integrated marketing class. Which I think is a very interesting topic. It is by sending and copying the same message to others which is a cheaper and faster way to achieve the marketing purposes and goals. In this case, I think websites such as facebooks, twitters, or blogs are important for viral marketing. Word of mouth is another important element for the viral marketing and it is more trustworthy than other marketing campaign for customers.

        I really hope to learn things from this class and use it in my future careers. The social marketing should be one of the major marketing method for the future and marketing is always figure out how to sell the products/services and communicate with your clients and satisfy their needs. Understand how to use the social media will be a great help for my future career.